brand: [OE] A brand was originally a ‘piece of burning wood’; the word comes from West and North Germanic *brandaz, a derivative of the same base (*bran-, *bren-) as produced burn, brandy, and perhaps broil. In the 16th century it came to be applied to an ‘(identifying) mark made with a hot iron’, which provided the basis for the modern sense ‘particular make of goods’, a 19th-century development.
A specialized (now archaic) sense of the word in English and other Germanic languages was ‘sword’ (perhaps from the flashing sword blade’s resemblance to a burning stick). This was borrowed into Vulgar Latin as *brando, and its derived verb *brandīre came into English via Old French as brandish [14]. Brand-new [16] may be from the notion of emerging pristine from the furnace. => brandish, brandy, broil, burn
brand (n.)
Old English brand, brond "fire, flame; firebrand, piece of burning wood, torch," and (poetic) "sword," from Proto-Germanic *brandaz (cognates: Old Norse brandr, Old High German brant, Old Frisian brond "firebrand, blade of a sword," German brand "fire"), from root *bran-/*bren- (see burn (v.)). Meaning "identifying mark made by a hot iron" (1550s) broadened by 1827 to "a particular make of goods." Brand name is from 1922.
brand (v.)
c. 1400, "to brand, cauterize; stigmatize," originally of criminal marks or cauterized wounds, from brand (n.). As a means of marking property, 1580s; figuratively from c. 1600, often in a bad sense, with the criminal marking in mind. Related: Branded; branding.
例文
1. But that doesn 't mean this brand of politics is dead or dying.
しかし、それはこのような政治的主張がすでに消滅していることを意味するものではありません。
2.The Sunday Times remains the brand leader by a huge margin.
『サンデータイムズ』は依然として大きな優位性で新聞業界のトップの地位を保っている。
3.It would be uneconomical to send a brand new tape.
新しいテープを送るのは過去には採算が合わなかった。
4.Yesterday he went off to buy himself a brand -new car.
昨日、彼は自分のために新しい乗用車を買いに行った。
5. Brand 's keen ear caught the trace of an accent.