"excessive or misleading publicity or advertising," 1967, American English (the verb is attested from 1937), probably in part a back-formation of hyperbole, but also from underworld slang sense "swindle by overcharging or short-changing" (1926), a back-formation of hyper "short-change con man" (1914), from prefix hyper- meaning "over, to excess." Also possibly influenced by drug addicts' slang hype, 1913 shortening of hypodermic needle. Related: Hyped; hyping. In early 18c., hyp "morbid depression of the spirits" was colloquial for hypochondria (usually as the hyp or the hyps).
例文
1. We are certainly seeing a lot of hype by some companies.
いくつかの企業からの大きな宣伝を見てきたに違いない。
2.We had to hype the film to attract the financers.
投資家を引き付けるためにこの映画を熱く炒めなければならない。
3.The hype and fervour surrounding the event positively invited scepticism.
このことをめぐる誇張と情熱は必然的に人々の疑問を引き起こす。dd>
4.People went to see the movie because of all the hype .
人々は様々な派手な広告宣伝でその映画を見に行った。
5.My products aren 't based on advertising hype ，they sell by word of mouth.